The Palestine Fair Trade Association (PFTA) was founded in 2004 and it is the largest fair trade producers union in Palestine, with over 1400 small-scale Palestinian farmers. They produce olive oil and sell them internationally to buyers and markets not available to an individual farmer.
PFTA has reintroduced a new spirit and dynamic in the Palestinian villages, bringing new opportunities to the villagers and helping them to produce organic olive oil within the fair trade conditions. The farmers that I met want the world to know that the simple act of buying Palestinian olive oil has a real impact on their lives, helping them to survive and maintain their connection to their land and their ancient olive trees.